ANALYZE | Multichannel Interaction and Data Analytics
Multichannel Interaction Analytics That Turn Every Conversation into Actionable Insights
Bridge the gap between agent actions and customer expectations with AI-powered interaction and data analytics
Nexe`llecta Multichannel Interaction and Data Analytics


Unify, ingest, and analyze multichannel interaction data to unlock deep insights and make data-driven decisions
By consolidating data from multiple communication channels—such as voice, chat, email, and social media—as well as third-party data available throughout the enterprise, you'll gain a holistic view of agent performance, identify trends that impact customer loyalty, and improve overall business health.
Seamlessly Integrated Analytics
This AI-powered approach to seamlessly integrated analytics not only optimizes contact center operations and more.
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Fosters stronger, more personalized relationships with customers
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Understands each customer's unique journey
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Helps you deliver tailored experiences that drive loyalty, enhance satisfaction, and ultimately contribute to long-term success.
Unified Insights Deliver a Comprehensive View
Every customer conversation holds valuable insights, but they don’t tell the whole story. Without integrated access to enterprise and third-party data, contact centers are limited from making the best data-driven decisions.
Empower Agents with Real-Time Insights and Coaching
AI-powered analytics don’t just help supervisors track performance—they actively support agents with the knowledge they need to improve first-call resolution, enhance CX, and increase overall confidence and job satisfaction.
Drive Efficiency and Reduce Operational Costs
AI-driven data analytics streamline workflows by identifying patterns in customer interactions, uncovering inefficiencies, and automating repetitive tasks to reduce handle times, eliminating bottlenecks, and improving forecasting accuracy.
Create Deep Relationships That Increase CLV
Holistic views of the customer journey help contact centers proactively address service gaps, predict customer needs, and personalize interactions to build the deeper relationships that enhance customer loyalty and satisfaction.

Case Study
How Voice Link of Columbus improved employee and customer experiences with AQA and integrated analytics to achieve EXCELLENCE in workforce performance, business productivity, and client satisfaction​
Learn how they enhanced agent performance, increased business efficiency, and improved client satisfaction by replacing manual QA with AI-driven analytics, enabling data-driven decision-making and faster issue resolution.
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By leveraging AI-driven analytics, Voice Link of Columbus transformed its QA process, eliminating the inefficiencies of manual call reviews. This shift allowed for real-time performance insights, reduced operational strain, and ensured a higher level of service for both customers and clients.
Product Features
AI-powered interaction and data analytics provide contact centers with deep customer insights, automated quality management, compliance monitoring, and seamless integration to enhance agent performance, optimize service, and drive personalized engagement.
Multichannel Interaction Analytics
Capture and analyze interactions across all communication channels, (voice, chat, email, social) to provide a unified view of customer experiences.​
Relational & Correlational Analysis
Uncover hidden patterns and connections within customer interactions and enterprise data by analyzing relationships and making correlations between different data points.
Speech Analytics & Text Analytics
​Monitor interactions to detect sentiment, keyword trends, compliance risks, and agent performance indicators, enabling immediate coaching and intervention.​
Underlying Root Cause Analysis
Pinpoint underlying reasons for customer complaints, escalations, or inefficiencies, allowing contact centers to implement proactive service improvements.
Automated Quality Management
Replace manual call reviews with AI-powered scoring and categorization, ensuring consistent quality assurance and compliance adherence across all interactions.
Compliance & Risk Monitoring
Automatically detect and flag potential compliance violations, ensuring that agents adhere to regulatory requirements and company policies.
Seamless Enterprise Integrations
Works alongside existing CCaaS, CRM, and other third-party systems to enhance operational efficiency and customer lifetime value.
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Customer Journey & Personalization
Track customer interactions across multiple touchpoints to provide deeper insights into pain points, preferences, and opportunities for personalized engagement.
AI-Driven Building-Block Solutions add deeper functionality for your agents, customers, and business.
Explore these additional AI contact center software solutions

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Screen Capture & Desktop Analytics
Gain visibility into employee productivity, workflows and desktop activity. This deeper insight helps identify process bottlenecks, optimize training, and enhance productivity by ensuring agents have the right tools and workflows to deliver exceptional customer experiences.
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Interactive Agent Engagement
Streamline the sharing of QA scores and provide agents with real-time visibility into their performance. Transparency fosters agent engagement and consistent feedback empower agents to grow, stay motivated, and continuously improve for greater customer loyalty and operational efficiency.
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Intelligent Virtual Agents
Augment agent performance by gathering customer information before interactions and offloading routine tasks so agents can focus on the more complex issues that require empathy and critical thinking. This synergy between leads to higher efficiency, improved agent satisfaction, and great CX.
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How does multichannel interaction contribute to deeper customer relationships?Multichannel interaction allows businesses to engage with customers through their preferred channels, creating a more seamless and convenient experience. When combined with data analytics, companies can anticipate customer needs, personalize communication, and provide faster resolutions. This level of attention and responsiveness builds trust and strengthens the relationship between the business and the customer.
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What are key benefits of integrating multichannel interaction and data analytics into a contact center?The key benefits include improved customer satisfaction, enhanced operational efficiency, better agent performance, and a more personalized customer experience. Integrating these tools helps businesses understand customer behavior across different touchpoints, optimize workflows, and make data-driven decisions. Ultimately, this leads to a more effective contact center and stronger, long-lasting customer relationships.
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What is multichannel interaction, and why is it important for customer service?Multichannel interaction refers to the ability to engage with customers across a variety of communication channels, such as phone, email, chat, social media, and SMS. It is important because it enables businesses to meet customers where they are, offering more flexible and efficient support. This improves the overall customer experience, allowing for quicker resolutions and more personalized interactions.
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Can data analytics help improve agent performance in a multichannel contact center?Yes, data analytics provides valuable insights into agent performance by tracking metrics such as response time, resolution rate, and customer satisfaction. It allows managers to identify areas for improvement, offer targeted training, and optimize staffing levels based on real-time data. This ensures that agents are better equipped to handle customer interactions efficiently across all channels.
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How does data analytics enhance the customer experience in a multichannel environment?Data analytics helps businesses gather, analyze, and interpret customer data across multiple channels. By identifying patterns in customer behavior, preferences, and pain points, businesses can tailor their interactions, improve agent performance, and predict future needs. This enables more relevant and personalized customer experiences, leading to higher satisfaction and loyalty.